Building the creative guild for the world
Tina Roth Eisenberg started CreativeMornings (CM) in 2008. The premise was simple: a Friday morning mini conference with one speaker, breakfast and coffee. Anyone can attend, every talk is recorded, and the events are entirely free of charge. When I met Tina a few years later, her lecture series had gained traction in NYC and a dozen volunteers had started CM chapters in San Francisco, L.A., and Zurich.
CreativeMornings is an organization that now fosters creativity on a worldwide scale. In three years, I’ve had the pleasure of leading a small HQ team to scale this global community into what it is today:
- 700 organizers coordinating local programs in 104 cities (44 countries).
- Almost 10,000 registered attendees at CM lectures each month
- An archive of 1,600+ talks ranging from David Kelley (founder of IDEO) to Jessica Hische (letterer and illustrator) to Moby (musical artist)
- Established brand partnerships to support a headquarters operation
- A robust application and onboarding process for new organizers
- Webby-nominated creativemornings.com featuring 11 languages and an administrative section for hosts to manage event registration and content
A new online experience
By 2013, CreativeMornings needed an online portal that could bring together its growing library of content and streamline the experience for community members. We launched a Kickstarter campaign which exceeded its goal in 24 hours and continued on to raise $79,374 from 1,200 backers.
Working closely with Erica Heinz for information architecture and Oak Studios through the design and development process, we relaunched creativemornings.com on September 6, 2013. We consolidated 350 hours of talks from disparate video channels, collaborated with dozens of translators, and migrated historical event information from all over the web.
Today, organizers on six continents can manage their events, upload media and interact with community members all in one place.
Photos from around the world
A few of my favorite shots from various CreativeMornings: