Classcraft

Turn class into an adventure

Classcraft is an edtech startup that helps K-12 teachers build a fun, engaging classroom culture by transforming class into an adventure. Students become better learners as they level up, work in teams and earn privileges to help them succeed.

I led Growth at Classcraft, working closely with the product team to overhaul onboarding, test marketing channels and launch integrations that acquired a half million new users.