William Hill outlines plans for future growth and expansion

William Hill has outlined its plans for future growth, focusing on revenue growth through operational efficiencies and exploiting economies of scale while supporting a highly competitive customer experience, complemented by the introduction of an agile team.

Announcing its 2021 financial results yesterday, William Hill explained its strategy based on continuous innovation as a means of delivering competitive customer propositions and raising the bar of customer support standards through a personalized approach.

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Customer satisfaction

Customer service will be a key focus as the company focuses on providing the very basics of gambling, such as deposits and withdrawals, registration and login, betting calculations, and more, in a seamless manner and with quicker response times to customer queries. and complaints.

Safer gaming

There is also a particular focus on safer gambling, with a number of developments already taking place in 2021, including an increase in the number of customers who set their own deposit limit by 50%, across jurisdictions and in times of regulatory change.

William Hill, along with other tier-one gambling companies, has agreed to increase up to 1% of its gross gaming revenue to fund research, education, and treatment for safe gambling, to be achieved by 2023, in addition to the already voluntary whistleblowing - A ban on advertising during live sports broadcasts, which has led to a 97% reduction in the number of betting advertisements seen by children.

Structural changes

To complement its commitment to customers, William Hill is also making a number of changes to its management team: with the new role of director of product and technology, Satti Bence, appointed last year, and the new role of the chief operating officer, temporarily filled by Philippe Le Fevre, aims to consolidate business support operations into a single customer-focused function.

Using the platform

By leveraging its core platform components and processes, such as the Global Trading Platform and Smart Data Platform, across divisions and international jurisdictions, William Hill expects to leverage economies of scale and improve the efficiency of its operations.

UK market

The global gambling operator faces different challenges and prospects in different jurisdictions as profit expectations in the UK continue to deteriorate due to tightened regulation, betting limits, and uncertainty over possible future changes to the Gambling Act 2005.

European prospects

In other European markets, William Hill is focusing on accelerating growth in the Scandinavian region, particularly Sweden and Denmark, where https://bedstespiludenomrofus.com/pay-n-play-casino/ is now at its peak, as it has no restrictions unlike licensed casinos, developing its own offering in the former and improving it in the latter, as well as expanding its presence in Italy and Spain.

Focus on expansion in the US

In the US, where the company takes in one in four bets, William Hill will continue to rely on ongoing technology upgrades to introduce innovative sports betting ideas to the game, in addition to a greater return on investment in marketing to generate returns. competitive advantage and partnership deals to expand into new regulated states.